| 
  • If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • You already know Dokkio is an AI-powered assistant to organize & manage your digital files & messages. Very soon, Dokkio will support Outlook as well as One Drive. Check it out today!

View
 

Persuasive Techniques

Page history last edited by Tammy Gillmore 14 years, 1 month ago

Rhetoric (n) - the art of speaking or writing effectively. (Webster's Definition)

 

 

According to Aristotle, rhetoric is

"the ability, in each particular case,

to see the available means of persuasion."

He described three main forms of rhetoric: Ethos, Logos, and Pathos.

(Source:  The Art of Rhetoric)

 


The goal of argumentative writing is to persuade your audience that your ideas are valid,

or more valid than someone else's.

(Source:  A General Summary of Aristotle's Appeals)

 

Logos Pathos Ethos

"Logos (Logical)

means persuading by the use of reasoning. This will be the most important technique we will study, and Aristotle's favorite. We'll look at deductive and inductive reasoning, and discuss what makes an effective, persuasive reason to back up your claims. Giving reasons is the heart of argumentation and cannot be emphasized enough. We'll study the types of support you can use to substantiate your thesis, and look at some of the common logical fallacies, in order to avoid them in your writing."

"Pathos (Emotional)

means persuading by appealing to the reader's emotions. We can look at texts ranging from classic essays to contemporary advertisements to see how pathos, emotional appeals, are used to persuade. Language choice affects the audience's emotional response, and emotional appeal can effectively be used to enhance an argument." 

"Ethos (Credibility),

or ethical appeal,

means convincing by the character of the author. We tend to believe people whom we respect. One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to, in other words making yourself as author into an authority on the subject of the paper, as well as someone who is likable and worthy of respect."  

(Source:  A General Summary of Aristotle's Appeals)
Where to find examples?    
  Magazines, commericals political speeches

 

 

For more information:

 

 

Resources for further information:

 

 


 

Comments (0)

You don't have permission to comment on this page.